The Absent Minded

If a potential client couldn’t locate your business, it’s likely you will be losing out on lost profits. Creating or obtaining a vector based map illustration can make your business location easier to find, and it saves potential clients the time and hassle of obtaining a real map.

The legend is the most important part of your map. Without it, you wouldn’t be able to have a map in the first place! The legend details what the symbols and various shapes you use in the illustration actually mean. That way you don’t have to make your illustration messy with labels and other captioning. A short and to the point legend always makes for a great map.

Contrast is very important when designing your illustration. A viewer should be able to look at a map and depict which colors are assigned to which objects on your map without a second thought. The color design, thus, is just as important as the legend in that respect. Carefully pick our colors, yet also don’t try to use too many colors to represent different things- otherwise you could confuse visitors.

Your map illustration should be seen as a method of branding your business- so also investigate options in creating some form of logo or mascot to include on the map. The ideal logo would be set apart from any other logos or mascots you have seen. Including your logo in the legend as a symbol is another great way to show off your branding while also being discrete about it.

Sometimes things change in an environment, and your map can become quickly outdated. Whether you design the illustration or you hire someone else, push to have the map done in vector format. A vector format can easily be changed and re-sized, while a raster format will not be able to in all cases. An easily edited file should always be on backup in case a landmark, building, or road in your area changes enough that it could cause problems.

Map illustrations do well on a website, where any random Internet user can view a map illustration and find your business. Also put the money forward to get map illustrations out in print- such as in a brochure. An effective brochure will act a lot like a business card, and actually bring you repeat business in many cases. Provide contact information and some business information as well, and you essentially have set yourself up for repeat business.

Closing Comments

There are many steps to go through when developing your own map illustration. Start by finding a designer that can appease your request, whether in your area or through the Internet. Many talented artists can be found using the Internet, and at affordable prices.

Learn more about map illustrator and Pictorial maps.

This entry was posted on Monday, September 7th, 2009 at 12:38 am and is filed under Arts And Entertainment, Business, General, Reference And Education. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.